Why it is moving
Maruti Suzuki faces the challenge of repositioning in the evolving Indian auto market, where consumers with higher spending power are seeking vehicles with greater power and features.
Driver data is partial
Some drivers have no confirmed source evidence yet, read those as context, not confirmation.
Main drivers
The shift in Indian consumer preferences toward higher-end and larger vehicle segments
No confirmed source evidence yet.
Competitive pressure from other manufacturers in the auto segment
No confirmed source evidence yet.
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